Some Holiday Lingerie from For Love & Lemons!

FOR LOVE AND LEMONS has established themselves as an iconic lingerie brand, in part because of social media, being from LA, you know, the standard reasons something becomes popular.

They have produced some pretty great campaigns over the years to establish themselves, and they are obviously still making hot content, at least based on this product line they are promoting using a model I haven't been able to identify, but think is stunningly hot!

The brand has also benefitted from the demise or collapse of Victoria's Secret, who now rely on these smaller more popular social media strong brands to get people into their physical stores, so Love and Lemons is basically the new Victoria's Secret who sell through Victoria's Secret, because Victoria's Secret knows they can't really compete anymore!

I don't love studio catalog pics that much, they just aren't exciting as they are designed to sell product not sell me on the dream. But they are still of a model in lingerie, so not too much to get bored of.