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Candice Swanepoel in Lingerie for Victoria’s Secret!

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Tex Hollywood - July 25, 2024

There was a time when Victoria's Secret used to have an army of beautiful women that carried their brand.

It was a clever marketing tactic that made sense, turn the models into celebrities in their own right, and anything they did outside of Victoria's Secret would just amplify Victoria's Secret.

For 20 or more years, the catalog turned e-commerce brand was pushing the underwear business forward, many copycats surfaced, but none were able to really compete with them.

They paved the way for the thousands of instagram lingerie brands that entertain our social media feeds and their angels were a huge part of that.

They went through so many different models, some are still with us today because they were that solid of a casting.

They introduced us to so many amazing faces and bodies and it was a seriously epic time in marketing!

Then, the internet cried, whined and cancelled the brand.

Their protest had sales plummet.

The brand had to listen, so they fired their core girls, Candice Swanepoel, one of their icons included.

Eventually, they realized that it's ok to make inclusive clothing, to not fat shame, but there's nothing wrong with having the hotties in the mix. It's nostalgic and more fun to look at.

So they've got back with Candice in a comeback shoot no one will probably care about, but us old timers who remember the glory days, since Candice still looks amazing.




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