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MODELS
Tex Hollywood - September 17, 2024
I.Am.Gia is a fashion brand out of Australia, which received attention thanks to their social media marketing tactics, but also because super star models and influencers like Bella Hadid, Selena Gomez, Kaia Gerber, Emily Ratajkowski and many others have been seen in the brand.
Today, they bring us a very fun and sophisticated campaign starring Elsa Hosk that would trigger the feminists if it was put together by a men's magazine, because they are playing on the 80s or 90s secretary theme. Unless of course, Elsa Hosk is playing the boss in work attire seducing her male secretary, in which case that would also go viral because that's how basic the feminist mind is.
The good news is that it doesn't need to be socio-political conversations with everything that happens from a content perspective, save that for the college campuses filled with bored whiners trying to sound smart.
We have the ability to focus on a hot model, being hot, in a hot photoshoot, designed to build a brand or sell some product that has an 80s or 90s office styling to it, and that is all it needs to be!
If you want to launch a successful brand, use instagram. Come back for more digital marketing tips, just after you check out the pics in the Gallery!