Hailee Steinfeld Goes Retro!

Hailee Steinfeld is looking better than ever. That's not to say she didn't look good before, but it is to say that there is some kind of rebranding going on where she is playing up being a total babe.

I don't know if she got work done, or got working out, but she looks differently than the Steinfeld we knew, who was already hugely successful and had a cute look, but this is a system update that's officially taken her into the hot zone.

Part of her strategy, along with securing big roles in blockbuster movies and Hit TV shows, which is nothing new for her, is partnering up with a Bikini company as their face and body.

Since we love bikini photoshoots to begin with, throw in an A-Lister looking her best, and it's just a win across the board.

This is part of her collab with Frankies Bikinis which launches today, so if you need any bikinis for you or yours, you can check out our post on EGOTASTIC with all the links!