Rihanna Goes Sheer on Instagram!

Rihanna posted some lingerie pics of herself in her own brand, how narcissistic, right? Not at all, I mean she's super famous and promoting her own brand makes total sense on all levels. If you're a celebrity and not using your celebrity to create billion dollar brands that have the old legacy brands on their toes, unable to compete, because you're that powerful, it's pretty cool.

Especially when that brand is lingerie! I mean, any excuse to get into lingerie, and in Rihanna's case it pays out in dividends every time she does this, so it's a great motivator to do it, not that she needs the money, she's Rihanna, but why bother leaving it on the table, when you can keep us wanting more of her promo pics!!